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How GolfPass Used a Contest to Drive Thousands of New Leads

(And How You Can Too!)

A Step-by-Step Guide
GolfPass recently launched an exciting campaign where participants could win the opportunity to be Rory McIlroy’s caddie at the St. Jude Championship. This campaign is a great example of how to engage your audience and create buzz around your brand. In this post, we’ll dissect GolfPass’s strategy and show you how you can replicate a similar campaign using PerkZilla.
Key Elements of the Campaign

The Campaign Breakdown

Key Elements of the Campaign:

Irresistible Grand Prize

Offering the unique opportunity to caddie for Rory McIlroy at a major championship, which creates excitement and draws attention.

Multiple Winner Opportunities

Including five incredible runner-up prize bundles ensures broader participation by increasing the chances of winning something valuable.

Clear and Strong Call to Action

The “Enter Now” button is prominently displayed, making it easy for participants to engage with the campaign immediately.

Detailed and Attractive Prize Information

The email clearly outlines what the prize includes, such as flights, hotel accommodation, and hospitality tickets, making the offer more enticing.

Urgency and Time Sensitivity

The campaign emphasizes the entry deadline, creating a sense of urgency that encourages quick action from the participants.

rory campaign breakdown

How to Rebuild This Campaign with PerkZilla

Using PerkZilla’s new live editor and automation center email builder, you can use the strategies that GolfPass has implemented to run your own similarly engaging contest campaign. Here’s a step-by-step guide:

Step 1: Set Up Your Contest

  1. Create a New Campaign:
    • Go to the PerkZilla dashboard and create a new campaign.
    • Choose a contest template that allows for multiple prize tiers.
  2. Define the Prizes:
    • Set the grand prize (e.g., a unique experience related to your industry).
    • Define additional runner-up prizes to increase engagement.

Step 2: Design the Email

  1. Use the Automation Center Email Builder:
    • Open the email builder and select a pre-designed template that matches the aesthetic of the GolfPass email.
    • Customize the template with your brand colors, logo, and images.
  2. Create a Compelling Call to Action:
    • Add a prominent “Enter Now” button linked to your contest landing page.
    • Ensure the button stands out with contrasting colors.
  3. Include Prize Details:
    • Clearly outline what each prize includes to entice participants.
    • Use bullet points to make the information easy to read.
PerkZilla Automation Center - Rory

Step 3: Build the Landing Page

  1. Live Editor:
    • Use PerkZilla’s live editor to create a contest landing page.
    • Include high-quality images related to the prizes.
  2. Entry Form:
    • Embed an easy-to-use entry form for participants to sign up.
    • Collect essential information like name, email, and any other relevant details.
Live Editor - GolfPass Rory

Step 4: Promote the Contest

  1. Email Marketing:
    • Send the designed email to your subscriber list using PerkZilla’s email marketing tools.
    • Schedule follow-up emails to remind subscribers about the contest deadline.
  2. Social Media Promotion:
    • Share the contest on your social media channels to reach a wider audience.
    • Encourage followers to share the contest for additional entries.

Step 5: Monitor and Engage

  1. Track Entries and Engagement:
    • Use PerkZilla’s analytics to track the number of entries and engagement metrics.
    • Monitor the effectiveness of your email and social media promotions.
  2. Engage with Participants:
    • Send thank-you emails to participants.
    • Announce winners publicly to build trust and excitement for future campaigns.

Conclusion

GolfPass’s campaign is a brilliant example of how to engage an audience with a compelling contest. By leveraging PerkZilla’s tools, you can easily create, manage, and promote a similar campaign to boost engagement and grow your audience. 

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Please Note: The marketing strategies and examples in this post are based on publicly available campaigns from various brands. Monster Growth Academy and PerkZilla are not affiliated with or endorsed by these brands. The strategies discussed are for educational purposes and can be adapted using PerkZilla. The brands mentioned are most likely not using PerkZilla. We encourage businesses to adapt these ‘big brand” marketing strategies to fit their unique needs using PerkZilla.